Discovering the world of advertising has been a transformative journey. My career began with a focus on marketing, gradually transitioning into advertising.

I have had the privilege of working with Windfor's before its international expansion, J.W.T. Metro prior to its affiliation with J.W.T. Leavingstone before it secured its first Cannes Lion. I collaborated with the independent agency Mr. Wolf and together with my amazing partner and art director, Mari Gvakharia, we represented Georgia at the 2018 Young Eurobest competition. After a year we proudly carried our national flag to the 2019 Young Cannes Lions competition.

In 2020, I was honored to receive a scholarship and become a part of the final cohort of Miami Ad School Hamburg. Consequently, I secured internships at leading Dutch agencies such as Superheroes Amsterdam and CloudFactory Amsterdam, where I contributed to winning the Eurobest competition. In 2022 I joined INNOCEAN Berlin.

In addition to copywriting, I have a strong passion for visual storytelling, particularly in portrait photography. While I recognize the profound impact of well-crafted writing, I also believe that a single image can convey a powerful message worth a thousand words.